Extend the vibrance of colour treated hair as only nature can. Our gentle plant infused shampoo, with 100% organic aroma, helps do what harsher cleansers can't resist fading. Keeps hair colour vibrant longer Protects colour treated hair from damaging effects of sun, water and environmental stresses Leaves hair silky, soft and shiny Massage onto wet hair. Lather and rinse. Follow with Color Conserve Conditioner.